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Energy drinks have become one of the most popular beverage categories in India, especially among youth, athletes, fitness enthusiasts, and working professionals. Whether you manufacture energy drinks, sell flavoured sports beverages, or create herbal/ayurvedic energy formulas, trademark registration is essential to protect your brand identity.
This blog covers:
✔ Correct trademark class for energy drinks
✔ Rules you must follow
✔ Benefits of trademark registration
✔ 7–8 FAQs
#1. Trademark Class for Energy Drinks
Energy drinks fall under Trademark Class 32, which includes:
Energy drinks
Sports drinks
Electrolyte drinks
Non-alcoholic beverages
Flavoured drinks
Fruit-based drinks
Aerated drinks
Soft drinks
Non-alcoholic isotonic drinks
Vitamin-enriched beverages
Herbal energy drinks (non-alcoholic)
Class 32 covers non-alcoholic beverages, juices, sodas, mineral water, and energy/sports drinks.
#2. Why Choosing the Right Trademark Class Matters
If you select the wrong class, it may result in:
Trademark rejection
Section 9 or Section 11 objections
No brand protection
Waste of time and filing fees
To protect your energy drink brand legally in India, you must file in Class 32.
#3. Rules for Filing a Trademark for Energy Drinks
Follow these essential rules for smooth trademark registration:
#✔ Choose the Correct Class – Class 32
All non-alcoholic energy drinks, sports drinks, and electrolyte beverages fall under this class.
#✔ Pick a Distinctive Brand Name
Avoid generic names like:
“Energy Drink,” “Power Drink,” “Super Energy,” “Boost Drink,” etc.
These attract objections.
Choose a unique, creative, and catchy name.
#✔ Choose the Type of Mark
You may file for:
Word Mark (name only)
Logo / Device Mark
Label Mark (full packaging design)
#✔ Draft a Clear Goods Description
Recommended:
“Energy drinks, sports beverages, electrolyte drinks, flavoured non-alcoholic beverages included in Class 32.”
#✔ Submit Required Documents
Applicant ID proof
Logo (if filing a device mark)
TM-48 authorization
#✔ Respond to Objections Within 30 Days
Respond promptly to Section 9 or Section 11 objections to avoid refusal.
#4. Benefits of Registering Your Energy Drink Brand
#1. Exclusive Rights Across India
No one else can use your brand name/logo for energy drinks.
#2. Protection From Duplicate Products
Energy drinks face strong imitation—trademark protects your identity.
#3. Required for E-Commerce & Supermarket Sales
Amazon, BigBasket, Blinkit, Zepto, and supermarkets prefer trademark-protected brands.
#4. Builds Customer Trust
A registered mark signals quality, safety, and authenticity.
#5. Protects Packaging & Branding
Trademark protects your can/bottle label, design, and logo.
#6. Valuable Intellectual Property Asset
You can license, franchise, or sell the brand in the future.
#7. Nationwide Legal Protection
Covers infringement across all states.
#8. Lifetime Validity (With Renewal)
Trademark is valid for 10 years, renewable forever.
#5. FAQs: Trademark for Energy Drinks
#1. Which trademark class covers energy drinks?
Trademark Class 32.
#2. Are sports drinks included in Class 32?
Yes — all non-alcoholic sports and performance drinks.
#3. Is flavoured water also part of Class 32?
Yes — mineral water, soda water, flavoured drinks are included.
#4. Can I trademark the bottle/can design?
Trademark protects brand name & logo.
For unique shape, apply for design registration separately.
#5. Do I need a trademark to sell energy drinks online?
Yes, required for Amazon Brand Registry and other platforms.
#6. What is the government filing fee?
₹4,500 for individuals/startups
₹9,000 for companies
#7. How long does registration take?
Typically 12–18 months, depending on objections.
#8. Can one trademark cover multiple flavours?
Yes — lemon, mint, berry, tropical, etc., all under one mark.
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