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Juices are one of the most popular beverage categories in India, ranging from packaged fruit juices, fresh juices, pulp-based drinks, vegetable juices, cold-pressed juices, and mixed fruit beverages.
If you sell or manufacture juice products, trademark registration is essential to protect your brand from duplication, especially in the competitive FMCG market.
This blog covers:
✔ Correct trademark class for juices
✔ Rules for filing
✔ Benefits of trademark registration
✔ 7–8 FAQs for clarity
#1. Trademark Class for Juices
Juices fall under Trademark Class 32, which includes:
Fruit juices
Vegetable juices
Mixed fruit beverages
Cold-pressed juices
Juice concentrates
Juice-based drinks
Fruit nectars
Smoothies (non-dairy)
Non-alcoholic beverages
Pulp-based juices
Flavoured drinks
Soft drinks (non-alcoholic)
Class 32 is used for non-alcoholic beverages and juice-based drink products.
#2. Why Choosing the Right Trademark Class Matters
Selecting the wrong trademark class can result in:
Application rejection
No legal protection for your juice products
Section 9 or Section 11 objections
Waste of money & time
For complete safety and legal protection, juice brands must be filed under Class 32.
#3. Rules for Filing a Trademark for Juices
To successfully register your juice brand, follow these important rules:
#✔ Use the Correct Class – Class 32
All juice, fruit drink, and non-alcoholic beverage products fall under this class.
#✔ Select a Unique, Non-Descriptive Brand Name
Avoid names like:
“Fresh Juice,” “Natural Juices,” “Fruit Drink,” “Juice House,” etc.
These attract objections for being descriptive.
Choose a creative and original brand name.
#✔ Decide Which Type of Mark to File
You can apply for:
Word Mark (name only)
Logo / Device Mark
Label Mark (full packaging label)
#✔ Use an Accurate Goods Description
Recommended wording:
“Fruit juices, vegetable juices, cold-pressed juices, mixed fruit beverages, and non-alcoholic drinks included in Class 32.”
#✔ Submit Required Documents
Applicant ID proof
Logo (if filing device mark)
TM-48 authorization
#✔ Respond to Objections Quickly
If the Registry issues a Section 9/11 objection, respond within 30 days.
#4. Benefits of Registering Your Juices Brand
#1. Exclusive Rights Across India
No one else can use your juice brand name or logo.
#2. Protection Against Copycats
Juice packaging and branding are often copied — trademark prevents misuse.
#3. Mandatory for E-Commerce & Retail Chains
Platforms like Amazon, Flipkart, BigBasket, Blinkit, Zepto, and supermarkets prefer trademark-approved brands.
#4. Builds Customer Trust
Consumers trust trademark-verified FMCG brands more.
#5. Protects Packaging & Label Design
Trademark helps you secure bottle/packet branding identity.
#6. Valuable Intellectual Property Asset
Your brand can be franchised, licensed, or sold later.
#7. Pan-India Legal Protection
Protects your brand anywhere in the country.
#8. Valid for Lifetime (With Renewal)
Trademark is valid for 10 years, renewable forever.
#5. FAQs: Trademark for Juices
#1. Which trademark class covers juices?
Trademark Class 32.
#2. Are fruit & vegetable juices both included?
Yes — all non-alcoholic juice products fall in Class 32.
#3. Are smoothies included in Class 32?
Yes, as long as they are non-dairy.
#4. Can I trademark my juice bottle design?
Trademark protects logo/name.
Bottle shape design requires design registration.
#5. Do I need a trademark to sell juices online?
Yes — required for Amazon Brand Registry and retail chain approvals.
#6. What is the government filing fee?
₹4,500 for individuals/startups
₹9,000 for companies
#7. How long does trademark registration take?
About 12–18 months, depending on objections.
#8. Can one trademark cover all juice flavours?
Yes — mango, orange, apple, grape, mixed fruit, etc.
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