Trademark Class for Toothpaste – Complete Guide (Rules, Benefits & FAQs)

Toothpaste is one of the most essential FMCG oral-care products in India, with categories such as herbal toothpaste, fluoride toothpaste, whitening toothpaste, ayurvedic toothpaste, gel toothpaste, kids’ toothpaste, and medicated (non-pharmaceutical) toothpaste.
If you manufacture or sell toothpaste, trademark registration is crucial to protect your brand identity from copycats in a highly competitive market.

This blog covers:
✔ Correct trademark class for toothpaste
✔ Rules for filing
✔ Benefits of registering a toothpaste brand
✔ 7–8 important FAQs

#1. Trademark Class for Toothpaste

Toothpaste falls under Trademark Class 3, which includes:

• Toothpaste

• Herbal toothpaste

• Ayurvedic toothpaste (non-medicated)

• Tooth gel

• Teeth whitening gels

• Mouth freshening gels (non-medicated)

• Tooth powders

• Tooth cleansing preparations

• Oral hygiene cosmetic preparations

Class 3 covers cosmetic & cleansing preparations, making it the correct class for all non-medicated toothpaste products.

#2. Why Choosing the Correct Trademark Class Matters

If you file your trademark under the wrong class, it may lead to:

• Application rejection

• No protection for toothpaste products

• Section 9/11 objections

• Waste of money and time

For toothpaste, Class 3 is the only correct and valid class.

#3. Rules for Filing a Trademark for Toothpaste

Follow these mandatory rules when filing your trademark:

#✔ Choose the Correct Class – Class 3

All toothpaste and oral-care cosmetic preparations fall under Class 3.

#✔ Select a Unique and Strong Brand Name

Avoid generic names such as:
“Herbal Toothpaste,” “White Teeth Gel,” “Oral Fresh,” “Dental Care Toothpaste.”
These usually face objections for being descriptive.

Choose a creative, non-descriptive, unique name.

#✔ Decide Which Mark to File

You may file for:

• Word Mark – Name only

• Logo / Device Mark – Symbol + name

• Label Mark – Full packaging design

#✔ Draft an Accurate Goods Description

Recommended wording:
“Toothpaste, tooth gels, tooth powders, whitening gels, oral cleansing preparations and cosmetic dental care products included in Class 3.”

#✔ Submit the Required Documents

• Applicant ID proof

• Logo (if filing device mark)

• TM-48 authorization

#✔ Reply to Objections Within 30 Days

If Registry issues a Section 9 or Section 11 objection, reply on time to avoid rejection.

#4. Benefits of Registering Your Toothpaste Brand

#1. Exclusive Rights Across India

Only you can legally use your toothpaste brand name/logo.

#2. Protection Against Duplicate Brands

Toothpaste brands face heavy duplication in the Indian market — trademark protects your identity.

#3. Required for Online Marketplaces

Amazon, Flipkart, Nykaa, Meesho, BigBasket and other platforms prefer or require trademarked brands.

#4. Enhances Customer Trust

A registered brand appears more credible and reliable in the oral-care segment.

#5. Strengthens Packaging & Branding Protection

Trademark helps protect your logo, label, and brand identity.

#6. Valuable Business Asset

A registered trademark can be licensed, franchised, or sold in future.

#7. Nationwide Legal Protection

You can take action against infringers anywhere across India.

#8. Valid for Lifetime (With Renewal)

Trademark is valid for 10 years, renewable forever.

#5. FAQs: Trademark for Toothpaste

#1. Which trademark class covers toothpaste?

Trademark Class 3.

#2. Does Class 3 include herbal or ayurvedic toothpaste?

Yes, all non-medicated toothpaste products fall under Class 3.

#3. Is medicated toothpaste included in Class 3?

If the product is pharmaceutical, it may fall in Class 5.
But most toothpastes are cosmetic and belong to Class 3.

#4. Can I trademark my toothpaste packaging design?

Trademark protects the logo and name.
Bottle/tube shape design needs design registration separately.

#5. What is the government fee for filing?

• ₹4,500 for individuals/startups

• ₹9,000 for companies

#6. How long does the trademark process take?

Around 12–18 months, depending on objections.

#7. Do I need a trademark to sell toothpaste online?

Yes, trademark is required for Amazon Brand Registry and online cosmetic marketplaces.

#8. Can one trademark cover all toothpaste types?

Yes — whitening, herbal, gel, ayurvedic, charcoal toothpaste, etc.